Blog Optimization

Optimize your Blog

You already have published a great amount of content on your blog but there is no satisfying traffic and you are facing a difficulty on how to deal with this frustration. Let’s see together how to (SEO) Search Engine Optimize your Blog Content.

  1. Define 1-2 long-tail keywords
  2. Use these 1-2 long-tail keywords in the right position of the text (beginning)
  3. Use these 1-2 long-tail keywords in Headings H1 and Titles
  4. Use these 1-2 long-tail keywords in visual assets description
  5. Use these 1-2 long-tail keywords in meta-description
  6. Always stay helpful and related to the original topic
  7. URLs are the IDENTITY of the post
  8. Make URLs friendly to the eye
  9. Keep your website and posts mobile friendly
  10. Keep your content fresh
  11. Do not overuse or neglect tags & categories
  12. Optimize your blog posts according to every latest google updates
  13. Always link internally at least one of your older posts or pages
  14. Remember: Google search console is your best friend

1. Define 1-2 long-tail keywords

Human eye wants to read something helpful and easy to follow content. Same goes for search machines. Keep your important and long-tail keywords in the flow but as natural as possible. If we overuse some specific words it actually penalizes our blog both from readers and search machines. It is not cool to repeat the same (key-)words and it is a very poor reader experience.


2. The right position

Keep under consideration that your main keywords should be your top priority when entering your content. Equally important, is to insert these keywords into the right position of your blog post. That will help your post to rank higher in search machines.

So try to follow this rule:  include your keywords in the headline, headers and body, URL, and meta description. Be extra careful to use them at the top of your first paragraph. And your posts MUST count at least 350 words.

Blog Optimization for Medical Doctors and Healthcare Facilities


3. Mind your Headings and Titles

Titles are the doorstep for all your prospect visitors and for all search engines. A clean and clear title can make a huge difference. Each title should reply to a certain need or query of your target audience. Kind reminder, it is vital to include your main 1 or 2 keywords. Relevancy with the main content of your content is obligatory for scoring high-value credits.

Let’s repeat the golden rule: ” include your keywords in the headline, headers and body, URL, and meta description. Be extra careful to use them at the top of your first paragraph. And your posts MUST count at least 350 words.”

In case your title is very long then use your main keywords at the beginning of your title. Do not publish a post if you haven’t resolved the title issue!

Headers are important for measuring the value of the content. Use H1 only once, H2 only up to two times, H3 can be used 2-6 times and for H4/H5/H6 there are no limitations. We use headers/headings to distinguish and underline the importance of the given copy that follows under a Header/Heading. If your post lacks H1 and H2 will get a SEO penalty from search machines, because their absence affects the ability of search machines to detect the relevancy and the value of your copy.

Of course, it is only logical to mention, that it is crucial to avoid repetition of your keywords up to the point that it is no longer reader friendly. In a copy of 350 words, your main keywords should appear up to 2,8% times (9 times).

But despite the heavy work of statistics and numbers, it is better to focus on the importance of the value throughout your content. Offer help and easy to understand answers to whatever question or need lead your visitors to arrive on your post. Be a trustworthy source for a specific topic. That is way more important than any other tactic or strategy. Good use of keywords will follow as a natural habit.


Blog Optimization for Medical Doctors and Digital Health

4. Visual assets description and alt text

Usually, on posts we add photos, videos, graphic designs and other visual assets. All these need the proper optimization for SEO. Starting with the obvious fact that images must help the visitors understand the content in the most eye-friendly way!

Although visitors enjoy good images, on the other hand, search engines look behind the images and try to detect all the information they need in the alt text area. Alt text area reveals to the search engines what an image is about (it is a kind of machine-friendly description). That actually promotes the interest and helps search machines to comprehend where and why this image is relevant to a specific topic. Ultimately smart alt text supports the images to be found in search and rank higher than others without alt text. There is also a practical reason, which alt text is a must-add, for those with poor vision that are using screen readers.

A very busy website owner or a content manager may argue about the time limitations that may occur when publishing new posts. It will only take an extra minute to add the main keyword in your alt text area and will affect your blog post rankings for a lifetime. It is better to be thankful for this extra minute than sorry for not adding alt text…


Blog Optimization for Medical Doctors and Healthcare Facilities

5. Meta-descriptions are important

A meta description is an additional text that appears in SERPs (Search Engine Result Pages) that helps readers understand what the link is about. It is important for making visitors determine whether or not your content is what they’re looking for.  If the meta description is successful and to the point then ultimately it will guide them to decide to click and read your post.

So we constantly optimize meta descriptions in order to give search machines and readers clear hints about our post’s content. And we have only 2 seconds of our readers time to nail it. Be certain to use your long-tail keywords so Google and visitors know in advance what to expect from your posts.

And if the first try doesn’t work, then try a different one. And keep optimize it until you get the desired traffic and higher ranking.


6. Stay on the topic

Always keep your posts compelling and relevant to the original topic and title. Never promise an answer on your title that you fail to deliver in your copy. If you can not provide helpful info about a topic, then don’t write about it. Readers-visitors and search machines won’t give you a second chance easily. If your content is marked as a poor quality source, then it can take years to re-establish a solid digital positive reputation. At the same time, keep in mind that the copy matters a great deal for click rates … the more engaging, the better.

Blog Optimization for Medical Doctors and Healthcare Facilities


7. Make URLs friendly to the eye

URL stands for Uniform Resource Locator, colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.

Every single published part (post-visual) of your digital asset – aka website-blog – has a unique URL identification. Search engine machines look into your URL to detect what your post is about. It is the number one touch point for crawl process from search engines and the first point a visitor will see. Needless to point out that the URL line is your handshake moment with the world.

” Make it eye-friendly, use your main keywords and explain what to expect.  The good news is that we have a huge opportunity to optimize URL for every post we publish. The bad news is that it takes time and huge effort to master this process. ” – Areti Vassou, SEO Specialist and Founder of IDEADECO.

In the example below, we can see a good use of URL about a medical topic:

Good use of URL: https://www.yourdomain.com/flu-treatment/kids-summer-vacations/

Structure of URL: https://www.yourdomain.com/main category/post title/

But in this example we see a bad use of URL:

Bad use of URL: https://www.yourdomain.com/post-4578-5287938/23-12-2017

As you can see URLs are vital for making our intention loud and clear. In the first example, both visitors and search machines can easily understand the structure of your website and the content they’re about to see. In the second example, no one can even guess what this post is about.

Activate breadcrumbs in your website structure as it helps search engines and users to identify the precise path and category of interests that may find on your website/blog.

⭐⭐⭐⭐⭐ Pro Tip ⭐⭐⭐⭐⭐

Avoid stop words in your URLs, such as: she, he, it, the, and, if, a, no, not, yes, as, do, did, by, in, on, at, to,   etc.  See this list of stop words in 40 languages here>>

Stop Words are words which do not contain important significance to be used in Search Queries. Usually, these words are filtered out from search queries because they return a vast amount of unnecessary information.


Blog Optimization for Medical Doctors and Healthcare Facilities

8. Stay mobile friendly

Everyone carries a mobile device into his/her pockets. We are living in the era of always-online-status via mobile devices. Therefore websites and blogs should apply all best practices to become as mobile-friendly as possible.

Google and all the rest search machine pay attention to this element and favors sources that are more mobile-friendly than others. Responsive design, speed, great UX and UI are only some of the factors that make blogs easy to use in mobiles.

There are huge daily valuable search queries done on mobile, and Google prefers to display the mobile-friendly results first. Since 2015 Google is unbelievable strict on this: be mobile-friendly if you want to be in the game.

Hint: Choose website themes that are originally designed to be responsive and mobile-friendly!

Remember to optimize your website, blog and posts accordingly, after each Google update and SEO requirements. Keep yourself informed by subscribing to Google’s official blog.


9. Keep your content fresh

By creating 2-3 new posts every week you maintain your blog fresh and active. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often. And that can help your blog to stay at the top!


Blog Optimization for Medical Doctors and Healthcare Facilities

10. Use tags & categories

Categories assist us for setting a broad grouping of post topics. But when you want to describe a post in more specific terms, then you need tags. We can add as many tags as we like to a post. However, it is preferable to use less than 10 tags or categories for each post.

Short out your posts by main categories in a way that won’t compete with each other.  And try to not use too many similar topic tags. If you use similar tags too much, most probably you will face penalties for having duplicate content. For example, topic tags like “blogging,” “blog,” and “bloggers” are way too close to one another to be used in the same post.


Blog Optimization for Medical Doctors and Healthcare Facilities

11. Optimize your blog posts frequently

As time goes by, it is a common issue that some of your older posts will need updates. Do that as often as possible and refresh your older content on monthly basis. Older posts do all the heavy work or mature traffic and good quality build-linking.  So, make time in your calendar for this “refreshment” process!

The truth is, it takes time for blog posts to start ranking significantly. It takes a really long time to become a trustworthy authority in a specific market. Establish your voice and invest in a content workflow calendar that you will obey without exceptions. Stick to your publishing routine and eventually, you will stand out. Set up a close-to-your-reality frequency of publishing posts and you will be awarded with great results. Blogging is a marathon, not a sprint! It is a long-term goal for players with patience and stamina.

Blogging is a marathon, not a sprint!


Blog Optimization for Medical Doctors and Healthcare Facilities

12. Always link internally

When a person recommends you for your expertise, you have earned half the distance to a person’s mind. The link between you and a vote of trust builds upon your credibility. It is exactly the same thing when we set some internal links with other pages of our website, each time we create a new post. The best quantity is up to 2-4 internal links when we have a 350 words post. It would be quite remarkable if you could also add some external high-quality links from other trustworthy sources related to your topic.

Show to your followers and visitors that you can recommend and other authorities in your field. That enhances your power status among your peers. Beware that before you add any external link, you have to do some background research on the author or the website. And do not neglect to ask for their permission before using any part of their content or links. (Read their Terms of Use & Privacy Policy)


Google-Search-Console

12. Google search console is your best friend

Google’s Search Console is Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.

You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

Google’s free Search Console contains a section called the Search Analytics Report. With this report can see all clicks on Google Search.  It is very helpful if you wish to determine which keywords are more likable and respond to what the people are using to find your blog.

Why use Search Console?

You can monitor your site’s performance in Google Search results:

✔️Make sure that Google can access your content
✔️Submit new content for crawling and remove content you don’t want shown in search results
✔️Create and monitor content that delivers visually engaging search results
✔️Maintain your site with minimal disruption to search performance
✔️Monitor and resolve malware or spam issues so your site stays clean

Discover how Google Search—and the world—sees your site:

✔️Which queries caused your site to appear in search results?
✔️Did some queries result in more traffic to your site than others?
✔️Are your product prices, company contact info, or events highlighted in rich search results?
✔️Which sites are linking to your website?
✔️Is your mobile site performing well for visitors searching on mobile?


Blog Optimization for Medical Doctors and Healthcare Facilities

 

Bonus Tip

Settle down about the broad topics you want to rank for. Do some research for audiences searches related to this broad topics and then create content based on specific keywords.

This model uses a more deliberate site architecture to organize and link URLs together to help more pages on your site rank in Google — and to help searchers find information on your site more easily. This architecture consists of three components — pillar content, cluster content, and hyperlinks


Sources you can use to read more:


 

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