Social Media Optimization
Social Media Optimization for Medical Doctors and Healthcare Facilities
1. Use the right social media image sizes
Images are the first impression of who you are. So it is a good idea to spare some time and optimize your social media photos.
Standard image sizes for major social networks are:
Facebook profile picture: 170 X 170 pixels
Facebook cover photo: 828 X 465 pixels
Twitter profile photo: 400 X 400 pixels
Twitter header image: 1,500 X 500 pixels
Google+ profile picture: 250 X 250 pixels (minimum)
Google+ cover photo: 1080 X 608 pixels
LinkedIn profile photo: 400 X 400 pixels (minimum)
LinkedIn custom background: 1584 X 396
LinkedIn cover photo: 974 X 330 pixels
LinkedIn banner image: 646 X 220 pixels
Instagram profile picture: 110 X 110 pixels
Pinterest profile picture: 150 X 150 pixels
YouTube profile picture: 800 X 800 pixels
YouTube cover photo: 2,560 X 1,440 pixels on a desktop
2. Keep your profile photo close to reality
Who will trust a person that uses a photograph from his/her childhood as a profile photo all over social media channels? Or uses a celebrity photo in their profile? No one!
So it is better to invest in a pro photo portfolio of yourself if you want to be considered a professional in your market. Kind reminder: use the same profile photo on all social media channels, so people can easily recognize you.
3. Remove yourself from embarrassing photos
Your private life and memories with your friends should be PRIVATE. Only private. Do not share embarrassing moments in public. You can start today by removing all tags from photos that are not the best moments of your life. Especially on Facebook, it is very easy to adjust the audience of your personal posts by selecting who will see what. Now, don’t even think to upload embarrassing photos on LinkedIn. Also, avoid sharing photos or videos with your patients if you haven’t got their approval.
Tip: Review posts you’re tagged in often to detect any bad photos or inappropriate posts.
4. Fill in all Bio Details, everywhere
Engaging description and easy to ready copy, filled with all the appropriate keywords that best describe your services or expertise is a must-do-now process. It is very important to make clear who you are and what you do. Additionally, you should fill in the bio details accordingly on all major social media channels.
Tip: Consistency and regular updates are strongly recommended.
5. Link all your Social Media
Yes. Social Media is all about connection. Link all your Social Media accounts where ever is possible. And check that all links are working! Regularly check the links after major Social Media or Google updates.
6. Your posts are your voice
Every single post you publish on Social Media is your ambassador for your mindset and your business face. Be human, polite and provide useful content. Post once a day, at least and use the proper copy & images for each platform.
7. Reviews and Recommendations
Establish your authority via positive reviews and great recommendations. At the beginning, you can ask close friends to give you a boost. And soon your visitors will follow their example.
8. Showcase your best content
After some time you will be able to point out which posts are remarkable. Google, website and Social Media Analytics will help you recognize which posts are true magnet for your audiences. You can showcase your best content by pin it at the top on Twitter, Facebook and LinkedIn.
- How to pin a post on LinkedIn company page
- How to pin a post at the top of a Facebook page: –>Step 1.Go to the post on your Page’s timeline. –> Step 2.Click in the top-right corner. –> Step 3. Select Pin to Top of Page.
- How to pin a post on Twitter
9. Add media on LinkedIn
Your profile is your LinkedIn page that describes your career history, education, and other related content you may want to publish. A complete LinkedIn profile can help you connect with opportunity. Visit this guide for Linkedin Profile Tips.
It is vital to add media links to your LinkedIn profile:
10. Keep your Social Media active
Choose which channels work best for you and keep them alive and active. That means that you should post daily and interact with your connections day in day out.